About Us

Leading agribusiness management advice, analysis & training since 2009

Our purpose is to inform and continuously improve the business decisions of Australia's leading beef producers.

Our Values

Independent

We are always independent, professional, and ethical

Trust

We build long-term relationships based on trust, value, and shared success

Leadership

We invest in the growth, capability, and leadership of our people and clients

Rigorous

Our approach is based on robust data, sound economics and rigorous science

Understand and improve business performance

Grazing businesses can be complex with lots of moving pieces and it is hard to determine how you are performing and what the right decisions are. 

At Bush AgriBusiness, we help primary producers make informed business decisions through leading publications, training and consulting services focused on improving business performance and profitability. 

Make informed business decisions & plan for future growth & generational transition with Bush Agribusiness

Since opening our doors in 2009, we’ve provided independent analysis and data-driven insights that give you confidence and put you back in the driver’s seat. 

Our in-depth understanding of grazing business performance and how to improve it makes us an informed sounding board and strategic adviser to profit-focused businesses.

Meet our team

Providing independent analysis & trusted insights

Ian McLean

Managing Director

Ian McLean

Managing Director

Master of Business Administration, Accredited Chartered Agriculturist by the Ag Institute of Australia  

0401 118 191

Looking to assist large and small pastoral businesses in understanding and improving their business performance, our Managing Director and Senior Consultant, Ian Mclean, founded Bush Agribusiness in 2009. 

Having grown up on a sheep and cattle property and with a background in accounting, agriculture, and consultancy roles, including work with the NT Department of Primary Industries and as Executive Officer at the NT Cattlemen's Association, Ian brings together science and economics to help producers make informed business decisions.

Working alongside a team of experienced experts, and specialising in client relations, project management, and facilitating producer groups, Ian is grateful to partner with talented and motivated people across the cattle industry.

When not travelling to the far corners of Queensland cattle country or visiting producers throughout the Northern Territory and Western Australia, Ian enjoys spending time with his family and keeping active outdoors.

Joanne Herley

Administration Manager

Joanne Herley

Administration Manager

Bachelor of Applied Science Plant Protection Agriculture  

0427 118 699

Joining the Bush Agribusiness team in 2014 as Administration Manager, Joanne Herley is an integral part of our growth and success. 

Growing up in southwest Queensland, and having a professional background in agronomy, recruitment and customer service, Joanne wears many hats in her role.

From accounts and PA responsibilities to supporting team members and overseeing daily operations, she excels in organisation, business analysis, client interactions, and event organisation, ensuring smooth operations and strategic support for the team.

Outside of work, Joanne prioritises family time and actively participates in her children's sports activities. She also enjoys volunteering at the local hockey club and travelling with her loved ones.

Simone Parker

Senior Agribusiness Consultant

Simone Parker

Senior Agribusiness Consultant

GAICD, Bachelor of Business (Ag Commerce) 

0408 818 043

With over 25 years in the agriculture industry, our Senior Agribusiness consultant, Simone, has extensive experience in business management, strategy, and consultancy.

Her background includes roles as CEO of a not-for-profit in Emerald, and work in natural resource management and beef extension with the NT DPI. 

Having partnered with our team for over 10 years delivering Business EDGE workshops, and helping clients with planning and strategy, Simone officially joined the team full-time in 2023. 

In her role, she works with clients on business strategy, family board governance, and group facilitation, helping producers to enhance their business performance.

When not at work, Simone loves to time with her family, and managing their many activities.

Oudam Hunphy

Management Accountant

Oudam Hunphy

Management Accountant

Master of Agriculture, ACCA and CPA 

0418 871 057

Originally from Cambodia and moving to Australia in 2020, our Management Accountant, Oudam Hunphy, brings a wealth of experience in accounting and finance to the Bush Agribusiness team. 

Oudam's background includes working as an account manager for a large-scale wholesale supermarket and as an auditor at Ernst & Young. His keen interest in agriculture saw him move to Australia to complete his Master of Agriculture in 2022, where he met Ian as a guest lecturer. 

Since joining the team, Oudam has been responsible for preparing timely and accurate business analyses and supporting client interactions. He enjoys getting out and visiting the cattle properties, and seeing the numbers come to life. 

Outside work, Oudam enjoys playing soccer and spending time with friends in Toowoomba.

Amelia Hartin

Social Media

Amelia Hartin

Social Media

Amelia joined the Bush AgriBusiness team in 2025 as our Social Media Coordinator, and keeps our social media followers informed about what is happening in the business and with the team.

Amelia grew up in south east Queensland in a multi-generational livestock and cane farming family. She has worked across multiple sectors, including adminstration, HR and HSE, customer service and the writing industry.

Alongside work, Amelia is studying history at UQ, with a keen interest in working-class stories. She can most often be found on her family's farm, and enjoys reading, writing and volunteering, particularly with archival institutions. 

Contact Us!

Want to learn more about us? Reach out to us today. 

Contact Us